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For people who run a business, not a feed

Marketing that runs itself.

Foldwick reads your website, builds your brand kit, sets your look, and publishes your plan on schedule — so your marketing keeps running on the weeks you don't.

14-day free trial · No credit card · Cancel in two clicks

bloomandbalm.coBuild my plan

This week

Sample plan
  • Mon
    9:00 AM

    Three signs your plant has outgrown its pot

    InstagramTip
  • Wed
    6:00 PM

    New in: trailing pothos that grow themselves

    InstagramShowcase
  • Fri
    10:00 AM

    Weekend treat — 15% off every succulent in the shop

    FacebookOffer
  • Sun
    12:00 PM

    “My fiddle-leaf finally thrives.” Thank you, Dana.

    InstagramReview
Auto-publish onScheduled
From a URL to a running calendar

Four steps, and then it stops needing you.

  1. 01

    It reads your website

    Paste your URL. Foldwick reads what you do, what you sell, and how you talk about it — no questionnaire, no blank canvas.

  2. 02

    It builds your brand kit

    Your logo, your colours, your type — pulled from the site or generated for you if you don't have them yet.

  3. 03

    You set the look

    Choose the template family your posts are built from and see it applied to real content, not a swatch.

  4. 04

    It publishes on schedule

    Approve the plan once. Foldwick posts it to Instagram and Facebook at the times it picked, or waits for a tap — your call, per channel.

Why it holds up

Three things a blank calendar can't do for you.

Built from you

On-brand because it's built from your business, not a template

Generic AI writes generic posts. Foldwick works from your own site — your services, your offers, your tone, your colours and logo — so what comes out sounds like you and looks like you. Graphics are rendered in your brand kit, inside the app.

Readable by construction

Every colour pairing is checked before it can ship

Brand colours picked in a hurry are how small businesses end up with pale grey text on white. Foldwick runs every text-on-surface pair in your kit through a contrast engine and shows you the ratio. If a pairing can't clear the bar, it doesn't get offered.

Your call

Fully hands-off, or nothing without your tap

Turn on auto-publish and the calendar runs itself. Leave it off and posts wait for a single approval. Set it per channel, change it whenever — you are never surprised by something that went out.

Channels

Two channels, published properly.

Instagram and Facebook are live today. Nothing else is — we'd rather ship each one done right than list logos we can't post to.

IGInstagramLive now
FBFacebookLive now
XXNot yet
inLinkedInNot yet
TTTikTokNot yet
Who it's for

Made for people who run a business, not a feed.

Solo owners and freelancers

You are the whole marketing department, in whatever hours are left.

Salons, barbers, studios

You'd rather be with a client than in a design tool.

Local trades and services

Plumbers, cleaners, trainers, contractors — you know you should post.

Anyone without a marketer

No agency, no social media manager, no spare evenings.

You don't need to be good at marketing. That's the whole point.

Pricing

Start free. Upgrade when you want more.

Every plan publishes to Instagram and Facebook. Those are the only live channels today.

Free

$0

See the whole thing work on your own website before you decide anything.

Starter

$19/mo

A steady, hands-off presence for one business on one or two channels.

Most popular
Pro

$39/mo

More posts, both channels, and full auto-publish. The one most people stay on.

Studio

$79/mo

The highest posting volume and everything Foldwick can do.

Every plan starts with a 14-day free trial — full access, no credit card. See full pricing

Questions

The things people ask first.

Set it up once. Let it run.

Paste your website and see the plan Foldwick builds for you. Free for 14 days, no card.

14-day free trial · Cancel anytime · Founding members keep 50% off for life