Four steps, and then it stops needing you.
Foldwick reads your website, builds your brand kit, sets your look, and publishes your plan on schedule — so your marketing keeps running on the weeks you don't.
14-day free trial · No credit card · Cancel in two clicks
- 01
It reads your website
Paste your URL. Foldwick reads what you do, what you sell, and how you talk about it — no questionnaire, no blank canvas.
The crawler stays on your own domain and only reads pages you already publish. The better your site describes the business, the sharper everything downstream gets. You can correct anything it got wrong before it writes a word.
- 02
It builds your brand kit
Your logo, your colours, your type — pulled from the site or generated for you if you don't have them yet.
No logo? Foldwick draws you a set of wordmarks and monograms from your name and palette, and you pick one. Every colour pairing is checked against a real contrast engine before it's offered, so nothing in the kit can produce unreadable output later.
- 03
You set the look
Choose the template family your posts are built from and see it applied to real content, not a swatch.
You're picking from finished layouts with your own brand already in them. Change your mind later and everything unpublished re-renders — you're never re-doing work you already approved.
- 04
It publishes on schedule
Approve the plan once. Foldwick posts it to Instagram and Facebook at the times it picked, or waits for a tap — your call, per channel.
Auto-publish runs the calendar without you. Prefer to stay in the loop? Posts sit in the calendar until you approve them, and nothing goes live unapproved. You can edit, reschedule, or drop any post right up to the moment it sends.
Two channels, published properly.
Instagram and Facebook are live today. Nothing else is — we'd rather ship each one done right than list logos we can't post to.
Made for people who run a business, not a feed.
Solo owners and freelancers
You are the whole marketing department, in whatever hours are left.
Salons, barbers, studios
You'd rather be with a client than in a design tool.
Local trades and services
Plumbers, cleaners, trainers, contractors — you know you should post.
Anyone without a marketer
No agency, no social media manager, no spare evenings.
You don't need to be good at marketing. That's the whole point.
Set it up once. Let it run.
Paste your website and see the plan Foldwick builds for you. Free for 14 days, no card.
14-day free trial · Cancel anytime · Founding members keep 50% off for life